Filter Bad Seller Leads
98% of your time is wasted on dead end prospects.
Ideally, you don't want to spend your valuable time on the phone answering over and over again the same "informational" questions from prospects inquiring about your homes.
Don't all Buyers want to know things such as the location, directions, schools, etc?
Don’t all Sellers want to know how your home buying program works, what type of homes you buy, what is the difference between selling to you and listing with the Realtor, how much your "discount" is, etc?
If you have 3-5 homes in your inventory and are running 5 ads in the newspaper plus have signs at the properties - you'll be getting dozens of calls. That's a lot of time on the phone to give out information about your properties.
By the same token, spending time on asking them questions about their financial situation, what kind of home they're looking for, why they're selling, when they want to move, how much money they need, etc. - isn't the best use of your time.
You'll only buy from 1-2% of those who want to sell. And you'll only sell to 1-2% of all people who're getting in touch with you about buying a home.
A fully loaded real estate investor website will allow you to offer all of your clients to review that preliminary information in advance... before you talk to them personally.
On your end of the things, you want to move them through the information gathering process that'll simplify your pre-screening or pre-qualifying process.
You must employ a pre-screening system to separate real prospects, those who want and are ready to do business with you pretty quick from the lookers, tire kickers, people whose timing isn't right, etc.
Again the website is perfect for automating these functions of your business.
To home buyers it'll deliver all the information they need to know about your homes for sale/rent:
- Directions,
- Pricing,
- Features,
- Schools,
- Size,
- Availability,
- Payments,
- Down payments,
- Pictures,
- Other amenities,
- etc.
It'll also explain in details how your financing programs work, what it takes to get into your homes, etc.
Then it'll lead Buyers and Tenants to a pre-qualifying form designed to get all the pertinent information from them about:
- Their interest level,
- Their ability to move in quickly,
- The amount of cash they have to put down right away,
- How much they can afford a month,
- Their income,
- Their debts, etc.
What you want is to have all that information, so YOU can make a quick decision whether this is a client you want to put in one of your homes.
To Sellers your site will deliver most of the information they need to know to determine if your home buying program is something they can benefit from.
Again, it'll take Sellers to a pre-screening form where you'll ask for all information important in your financial analysis of the property. You must collect enough information from sellers to determine whether the purchase of the property from them has merits.
You want your website to collect all the information that matters:
- Price they want
- When they want to move, if still in a home
- Their loan balances
- Their monthly payments
- Condition of the home
- Reasons to sell
- Financing options they'll consider
- How much cash they need, if any at all
- etc.
Once you have that info, you can decide how to structure a purchase offer, or perhaps have a couple of alternative offers that could make sense to you and the sellers.
If you set up your website to effectively execute this "information exchange" task - what you'll end up with is a few forms per week from buyers and sellers showing up in your e-mail box.
You'll review them, pick the best buyers for your homes, call back to sellers whose answers to your questions look promising -- and end up with 1-2 transactions.
The poor alternative to that is - spending half of the week answering your phone, getting frustrated with unqualified buyers and sellers who have demands totally out of the range of what you make money with.
A half of year of that and you're a candidate to become a burned-out, disillusioned, tired investor considering quitting.
So, let your real estate investor website do the "info-exchange" task for you, and you'll have much more free time to spend on talking to your best prospects, raising money, negotiating financing, planning your marketing.... doing things that where your genius can't be delegated.
Here’re examples of how you can:
1. Offer information to your Buyers: Click Here to see
2. Collect Information from Buyers: Click Here to see
3. Screen Out Unmotivated Sellers:Click Here to see
4. Collect Information from Sellers: Click Here to see
Just remember, it’s NOT a one-way road, where you get the information, but an exchange – first you give the information to customers, then you ask for and receive it from customers.
I’ve seen countless so-called “investor” websites where all the visitors see - is the form for them to fill out.
Think of yourself. If YOU came to a website and before they gave you a good reason - you were asked to fill out an extensive form with all kinds of personal information – would you volunteer it?
I bet, only a small percentage of the visitors actually do.
