Why Bother With Real Estate Investor Websites?

 

Hello Fellow Real Estate Entrepreneur!

As you hear about marketing for Buyers and Sellers online with web sites - your first reaction could be – “why the heck would I even bother to think about it?”

It’s a valid question.

If you can’t get a good answer to this one from me throughout this course – you might as well continue doing business the old way:

·        Newspaper classified ads,

·        Dozens of hours on the phone with unqualified prospects,

·         Hundreds of dollars in monthly automated voice mail bills (a friend of mine runs a sizable business; his monthly automated voice mail bill is about $1,500)

·         Driving around to show unqualified prospects homes they don’t want or can’t afford to buy

·         Getting frustrated with talking to sellers who’re unmotivated, want too much for their homes, won’t give you the pertinent financial information about their properties,

·         Etc.

I’d like to make a case, if you’re not using Real Estate Investing Websites to find and qualify prospective Buyers and Sellers with the automated web sites – you’re missing the boat big time!

Over last few years the Internet has gained so many more new users, there’re more people now looking for a service provider online than there’re offline.

They’re searching online for everything, including real estate that we buy and sell.

In fact, the number of people looking for real estate online is impressive already. But it’s growing as we speak.

Let me give you some stats for number of online searches on "home for sale” (that’s NOT counting searches for new homes for sale – only resale) for the month of June, 2003 in the following markets:

Side note – see how some areas seem to indicate HIGH demand for homes. I wonder if they might be good places to invest. What do you think?

These above are monthly searches. They only represent actual “for sale” search category. If you consider there’re also more generic searches, such as “Chicago home”, as opposed to “Chicago home for sale” – you can easily double to triple the numbers above.

As you can see, these numbers aren’t negligible. If you don’t have a professional real estate presence online and are not advertising online, you’re missing a huge number of prospective customers.

You can capture some of that traffic and bring it to your website... Hopefully, some of these people will either buy or rent from you.

But that’s far, far from what a good website can do for you.